Written by Proton SA
In the ever-evolving landscape of the motor industry, there are many partnerships and strategic alliances, and these connections become the key to success. One such partnership is the collaboration between Geely and Proton. But who exactly is Geely, and what links them with Proton?
Who is Geely?
Founded in 1986, Geely has since risen through the ranks to earn a coveted spot as a Fortune 500 company. What distinguishes Geely is its status as one of the largest privately owned automakers in China. The company boasts an impressive portfolio that includes passenger cars, commercial vehicles, and electric vehicles. Geely’s acquisition of renowned brands like Volvo and Lotus has been a testament to its commitment to growth and innovation. Geely’s DNA is rooted in research and development, innovative technologies, and a determination to expand its presence in the global automotive market.
The Geely and Proton Connection
Geely and Proton are more than just names in the automotive world; they share a strategic partnership and ownership arrangement. This partnership has proven to be a game-changer for both companies.
In 2017, Geely made a significant move by acquiring a substantial 49.9% stake in Proton Holdings Berhad, the parent company of Proton. This acquisition was a strategic step for Geely to strengthen its foothold in the Southeast Asian automotive market. It also granted Geely access to Proton’s manufacturing capabilities and extensive distribution network.
The impact of this collaboration was significant for Proton as well. With Geely’s investment and expertise, Proton initiated a revitalization process. This makeover included improvements in vehicle quality, the introduction of new models, and the utilisation of Geely’s technology and platforms.
One of the highlights of this partnership was the joint development and launch of new vehicles based on a Geely platform and even making use of the Volvo drive-train. This cross-pollination of ideas and technologies between the two companies resulted in vehicles that are not only technologically advanced but also cater to a broader audience.
Proton Leveraged Geely’s Electric Vehicle (EV) Technology
Moreover, Proton leveraged Geely’s electric vehicle (EV) technology. This allowed Proton to venture into the growing EV market (with the Proton X90) more effectively, aligning with the global trend towards sustainability and eco-friendly mobility solutions.
The synergy between Geely and Proton has not only expanded their market presence but also enhanced their competitiveness in the automotive industry. It’s a testament to the power of collaboration and innovation in an industry that thrives on continuous evolution.
Geely and Proton’s partnership is a fascinating journey of mutual growth and success. While Geely has solidified its presence in the Southeast Asian automotive market, Proton has undergone a transformation that has elevated its status and product offerings worldwide. This partnership underscores the importance of strategic alliances in the automotive industry and showcases the innovation potential when two giants join forces.
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