About Proton Cars
PROTON is a Malaysian automotive company and automobile corporation, boasting excellence in automobile design, manufacturing, distribution and sales of PROTON vehicles.
In 2017, Geely acquired a 49.9% stake in Proton Holdings Berhad, the parent company of Proton.
Who is Geely?
Geely is an automotive, Fortune 500 company based in China. It was founded in 1986 and has grown to become one of the largest privately-owned automakers in China.
Geely produces a wide range of vehicles, including passenger cars, commercial vehicles, and electric vehicles.
The company is known for owning VOLVO and Lotus, and its focus on research and development, innovative technologies, and expanding its presence in the global automotive market.
What links Geely and Proton?
Geely and Proton are connected through a strategic partnership and ownership arrangement, with Geely holding a significant stake in Proton. This collaboration has enabled Proton to improve its product offerings and expand its market reach, while Geely has gained a foothold in the Southeast Asian automotive market through its association with Proton.
The acquisition that took place in 2017 was seen as a significant move by Geely to expand its presence in the Southeast Asian automotive market and access Proton’s manufacturing capabilities and distribution network.
With Geely’s investment and expertise, Proton underwent a revitalization process, which included improving the quality of its vehicles, introducing new models, and leveraging Geely’s technology and platforms.
Geely and Proton worked together to develop and launch new vehicles, based on a Geely platform (and the VOLVO drivetrain).
Proton also benefited from Geely’s electric vehicle (EV) technology, allowing it to enter the EV market more effectively.
The partnership between Geely and Proton has helped both companies expand their market presence and improve their competitiveness in the automotive industry.
Geely and Proton are connected through a strategic partnership and ownership arrangement, with Geely holding a significant stake in Proton. This collaboration has enabled Proton to improve its product offerings and expand its market reach, while Geely has gained a foothold in the Southeast Asian automotive market through its association with Proton.
Considering the need for fuel efficiency in South Africa at this current economic time, Proton have created this product that fulfils the desire for a SUV that is not only outstanding in performance, features and aesthetic appeal but is also affordable to own and run.